Twitter Blue Relaunch Delayed, Organizations Would possibly Use New Colours

A picture of recent Twitter proprietor Elon Musk is surrounded by Twitter logos on this photograph illustration in Warsaw, Poland, on November 8, 2022.

STR | Nurfoto | Getty Photographs

Twitter proprietor Elon Musk mentioned Monday night time that the corporate plans to delay the relaunch of its $8-a-month Blue Verified service. Musk mentioned Twitter “will probably use a distinct coloration management for organizations than for people.”

Twitter Blue launched earlier this month, however was pulled after customers abused the brand new cost choice, which Musk hoped would generate new income for the platform. It allowed customers to pay for a blue verify mark, beforehand reserved for verified customers.

Musk beforehand mentioned he deliberate to relaunch Twitter Blue on November 11. 29.

The paid subscription service Blue has led to numerous pranksters creating impostor accounts on Twitter. It left the platform much more ripe for misinformation, and plenty of cheaply purchased verification marks have been used to impersonate manufacturers, politicians and celebrities with unflattering messages.

One consumer impersonating pharmaceutical big Eli Lily, for instance, tweeted: “We’re pleased to announce that insulin is now free.”

Eli Lilly’s share value fell sharply after the faux message was printed, and so did different pharmaceutical firms, together with AbbVie, which was additionally spoofed on Twitter. On the time, main inventory indexes have been constructive amid a market rally.

Twitter has tried to make use of two checkmarks, together with a blue one for paid and pre-verified customers and an “official” grey checkmark for some manufacturers, equivalent to information organizations. However there was a complicated overlap, the place some accounts had each checkmarks. Musk killed the “Official” checkmark the identical day it launched.

The delay comes after Musk fired a lot of Twitter’s employees. About half of the corporate’s 7,500 workers have been laid off earlier this month. Then final week, one other 1,200 full-time workers walked out, in keeping with The New York Instances, after Musk demanded workers decide to working “lengthy hours at excessive depth” on his imaginative and prescient for “Twitter 2.0” or submit their resignations.

— CNBC’s Lora Kolodny contributed to this report.

Subscribe to CNBC on YouTube.

Leave a Reply

Your email address will not be published. Required fields are marked *