What if, as a substitute of leaping on the Black Friday offers, you tried to not purchase something in any respect? That’s the goal of the “Purchase Nothing Day” problem, which for a number of years has been commemorated as a global day of protest towards consumerism, coinciding with Black Friday.
Whereas many shoppers around the globe are rubbing their fingers on the considered discovering good offers forward of Black Friday, others are difficult themselves to maintain their bank cards or payments heat of their wallets.
On the identical day because the well-known Black Friday, and its conventional flurry of promotions, others want to have a good time “Purchase Nothing Day”. This custom is gaining increasingly more consideration at a time when the local weather disaster and inflation make us rethink our consumption patterns. .
However the problem is way from new: it was created in 1992 by Canadian artist Ted Dave, earlier than being taken up and unfold internationally by the activist group and Adbusters journal. Possibly you have by no means heard of him.
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Nevertheless, Purchase Nothing Day has additionally been celebrated in Europe for a number of many years. Though it’s noticed on the identical day as Black Friday in North America or France, the Swedes want to have a good time it on Saturday, the day after the annual frenzy of consumption.
Nonetheless, irrespective of the day, it stays to be seen precisely how many individuals are able to tackle the problem of not shopping for something for twenty-four hours.
A worldwide type of protest towards at present’s consumerist society, Purchase Nothing Day joins the ranks of many options to Black Friday, choosing a extra rational method to consumption, extra according to an eco-responsible life-style.
In France, as elsewhere, a number of teams and actions have emerged in recent times to counter this advertising and marketing operation, similar to Inexperienced Friday, #30DaysChallenge and Take Black Friday.
However these initiatives have but to develop into extra broadly identified. In line with a latest survey carried out for CSR and ESG engagement platform NooS World, 56% of French respondents have by no means heard of “Giving Tuesday”.
Launched by New York’s 92nd Avenue Y group and the United Nations Basis, this humanitarian day encourages residents to donate to charities on the Tuesday following Black Friday. Nevertheless, it is going to have a good time its tenth anniversary this yr!