Are host nations benefiting from the FIFA World Cup?

Flags fly excessive within the West Bay space forward of the FIFA World Cup. (Picture by Katherine Iwell/Getty Photos)


The Soccer World Cup is the largest sporting occasion on the worldwide calendar…even forward of the Olympics.

Greater than 5 billion persons are anticipated to tune in to Qatar’s sporting occasions, with greater than 1 million watching in particular person.

From ticket and merch gross sales to company sponsorships, prize cash and excursions, an occasion like this prices a fortune.

However is it price it financially for the host nation? The shortest reply isn’t any.

Most international locations internet hosting the World Cup spend tens of billions of {dollars} on preparations, growing infrastructure, constructing inns, and so on. A lot of it’s typically irrecoverable, at the least in terms of money.

The World Cup is, in fact, a money cow. Tv rights to the 2018 World Cup in Russia have been bought to broadcasters world wide for $4.6 billion. However that is reserved by world soccer’s governing physique, FIFA.

Ticket gross sales are additionally owned by a subsidiary 100% owned by FIFA. Advertising and marketing rights, which introduced in additional than $1 billion in income through the 2018 cycle, are additionally retained by FIFA.

The physique does, nevertheless, shoulder the majority of the price of staging the match — it can pay Qatar $1.7 billion, though that features $440 million in prize cash for the groups.

However Qatar is known to have spent greater than $200 billion on infrastructure (inns and leisure services) in and across the World Cup, utterly reworking its whole highway community and constructing a rail system.

With multiple million abroad guests anticipated through the month-long match, the host nation will see a surge in tourism and elevated gross sales for hoteliers, restaurateurs and extra. However such a surge requires constructing extra capability, typically at a value far larger than the income generated within the brief time period.

Who advantages within the brief time period?

“Lodge costs rise throughout sell-out occasions, however service employees wages don’t essentially rise by the identical quantity, that means returns on capital could also be greater than returns on labor,” the World Financial Discussion board reviews.

Wealthy individuals earn a living. Folks with out it, do not.

Additionally, World Cup guests do not contribute to the host nation’s taxes by shopping for merchandise, drinks or the rest from FIFA accomplice manufacturers, as FIFA and its sponsoring manufacturers have to be given substantial tax breaks through the World Cup bid course of.

Germany claimed $272 million in tax breaks for its bid to host the 2006 World Cup.

In the course of the World Cup, non-World Cup vacationers are inclined to avoid their host international locations, eager to keep away from crowds, visitors and skyrocketing costs. For Qatar 2022, if you do not have a match ticket, you will not be capable of enter the nation from November 1 till the tip of the World Cup.

Internet hosting a Soccer World Cup does not make financial sense, at the least within the brief time period. However some issues are extra vital than cash.

Internet hosting the World Cup is a manifestation of soppy energy. It opens a window into the nation for the world, displaying how new infrastructure makes it a terrific place to speculate or do enterprise.

In the long term, if managed effectively, cash spent on internet hosting can strengthen the nation’s capacity to develop its financial system.

After the ultimate whistle of the World Cup, new highway and transport initiatives will ship years of financial advantages.

Big worldwide sporting occasions bridge social divides and produce individuals collectively throughout borders – the 2018 Winter Olympics noticed North and South Korea enter stadiums below the identical flag. These occasions additionally encourage youngsters to participate in sports activities – which additional brings financial advantages to the host nation’s healthcare system.

For the host nation, the World Cup is about delight, honor and publicity, not about creating wealth.

Internet hosting the World Cup is a rustic with open arms and residential, saying to the world:Haiyayou might be welcome right here.

Leave a Reply

Your email address will not be published. Required fields are marked *