FIFA has confirmed that the sale of alcohol might be banned in stadiums throughout the World Cup in Qatar.
The announcement comes two days earlier than the beginning of the match.
“Following discussions between the host nation authorities and FIFA, the choice was made to focus the sale of alcoholic drinks on the Fifa Fan Pageant, different fan locations and licensed venues, eradicating beer shops from the World Cup stadium perimeters of FIFA 2022 Qatar”. FIFA stated in its assertion.
Budweiser sponsorship deal
The choice may result in authorized motion from considered one of FIFA’s sponsors, Budweiser.
The alcohol firm has a $75 million sponsorship take care of FIFA.
In a now-deleted tweet, the beer model posted “properly that is awkward…”.
“There isn’t a affect on the sale of Bud Zero, which is able to stay obtainable in any respect Qatar World Cup stadiums,” Fifa added in its assertion, which is unlikely to be of nice consolation to most of Qatar’s touring followers.
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World Cup organizers had beforehand promised that alcohol could be bought in stadiums and fan zones throughout the match.
The U-turn on this determination got here after FIFA got here underneath stress from the Qatari royal household.
Though alcohol shouldn’t be unlawful in Qatar, it’s strictly managed by the conservative Muslim nation. The drink is probably not consumed in public.
Regardless of the ban on the sale of alcohol, beer, wine and champagne will proceed to be served within the luxurious suites contained in the stadiums, which are sometimes the place VIP visitors and FIFA officers sit.
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The most recent determination comes after Budweiser was informed to maneuver its beer shops to extra distant components of World Cup stadiums, away from most foot site visitors.
Shopping for an alcoholic drink would even be very costly for followers, with the worth of a beer set at £11 (about R225) or extra.