What’s going to Elon Musk’s Twitter seem like?



After months of controversy, Elon Musk is now on the helm of one of the crucial influential social networks on the planet, whose “large potential” he promised to unleash.

What modifications can we anticipate for the platform of the billionaire CEO of Tesla and founding father of SpaceX?

new boss

Considered one of Musk’s first selections was to fireside Twitter CEO Parag Agrawal, CFO Ned Segal and head of authorized affairs Vijaya Gadde, in response to a number of US media retailers.

The billionaire businessman should discover replacements for them.

“Musk is within the unenviable place of convincing skilled executives to work for him on a platform that he has publicly deployed,” stated Jasmine Enberg, an analyst at Insider Intelligence.

agree with BloombergMusk will tackle the function of CEO of Twitter, at the least initially.

You’ll have to take care of involved staff. Musk needs to chop the workforce by 75 % (or about 5,500 staff), in response to the Washington Publish.

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“The temper at Twitter is tense, with staff fearful about layoffs,” Enberg stated. “Product and even engineering groups might face reorganization.”

Freedom of expression

A self-described “free speech absolutist,” Musk stated Thursday that he needs to show Twitter right into a platform that is “heat and welcoming for everybody” and never a “free-for-all hellscape.”

He criticized what he considers an aggressive moderation of content material, which in response to him ends in the censorship of right-wing and far-right voices.

“Consultants we spoke to recommended that about 600 folks at Twitter itself and hundreds extra with third-party affiliations labored to average content material on the platform,” stated Third Bridge’s Scott Kessler.

“Musk has publicly advocated that these actions be led by algorithms fairly than folks,” he added.

The Tesla boss additional hinted that former US President Donald Trump, who was suspended from the platform following the assault on the Capitol in early 2021, may very well be allowed to return.

Trump wrote on his personal social community Reality Social on Friday that Twitter is “in good fingers.”

Considered one of Musk’s different pet peeves is the problem of faux accounts. It has threatened to stroll away from the deal over the inauthentic or “bot” accounts, however has not revealed what it’s going to do to battle them.

“Disagreeable to advertisers”

One other problem for Elon Musk is to enhance the monetary well being of Twitter, which faces sluggish development, even posting a web loss within the second quarter.

In April, Musk talked about choices for producing extra income: boosting paid subscriptions, monetizing the unfold of widespread tweets or paying content material creators.

In a letter revealed Thursday, the entrepreneur referred to as on Twitter’s advertisers to work collectively to “construct one thing extraordinary,” stressing the significance of welcoming a large variety of opinions on the platform.

“Mr. Musk indicated in his newest publicity stunt that he needs to throw the sink at Twitter to draw new customers,” stated Susannah Streeter, senior market and funding analyst at Hargreaves Lansdown.

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“However it’s going to face an enormous problem to take care of and generate income, on condition that the controversial views it appears to wish to give extra free rein on this ‘international council’ are sometimes unpalatable to advertisers,” he stated.

Some civic teams are additionally calling on large manufacturers to make use of their affect to forestall Musk from offering a platform for extra radical speech.

“Provided that adverts make up 90 % of Twitter’s income, it is clear that the ability to carry Musk accountable, if he revokes the platform’s protections towards harassment, abuse and misinformation, rests with Twitter’s prime advertisers “, Media Issues. for America, a nonprofit watchdog group, argued.

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