Media personality Bonang Matheba has become the first African star to collaborate with powerhouse footwear, clothing and accessories brand Steve Madden.
The announcement was made this Tuesday morning. The brand explained that it is part of its celebration of 10 years in Africa.
Bonang fashion collection
Bonang does her part by selecting six shoe styles and two handbags “that, in the style icon’s eyes, epitomize the celebratory vibe of a South African summer,” the statement reads.
Their elections are festive, just in time for Christmas. Style choices are aligned with your fashion identity.
Bonang said: “I was looking for styles that would be great to go on holiday, celebrate, dance the night away or even be the perfect gift to pamper someone special during the festive season.”
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The spring and summer collections will be available from November 6, online and in stores. The official launch will take place in Cape Town at the Zeitz Mocaa Museum on November 7.
Other celebrities who have partnered with big brands
Minnie Dlamini has partnered with global fashion brand Ipanema in late 2021. The TV presenter has signed on for its 2021 summer campaign ‘Summer Belongs to Ipanema’.
Dlamini was the first SA brand ambassador. The beach sandal collection is 100% vegan and made from recyclable material.
“Sustainability and social responsibility [have] it was always very important to me. Working with a 100% recyclable, vegan brand, committed to preserving the beauty of this planet and keeping every woman in fashion with technology that gives us lasting comfort,” she wrote on Instagram.
The collection consists of a variety of sandal styles, which come in different bright colors that we believe will be the focal point of any beach outfit in SA.
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Possibly most notable recently is fashion designer Theba Magugu’s collaboration with global luxury brand Christian Dior.
Writing on Instagram, she said: “I’m proud to present my new capsule in collaboration with DIOR (@dior); one that benefits CTAOP (@ctaop): a foundation created by my fellow South African Charlize Theron (@charlizeafrica), who invests in the health, education and safety of young people living in southern Africa.
“Maria Grazia Chiuri (@mariagraziachiuri) asked me to use Dior’s iconic ‘New Look’ as a base silhouette, which I interpreted through a variety of wardrobe staples. The collection features our iconic Sisterhood emblem, representing the themes of unity and empowerment that are prevalent in the work of both Maria Grazia and myself, in a cotton T-shirt, a yellow silk twill scarf, the iconic #DiorBookTote and more.